FABIO GONCALVES TEIXEIRA
Departamento de Design e Expressão Gráfica | Programa de Pós-Graduação em Design
fabiogt@ufrgs.br (email)
Virtual Design
Rendering: a evolução da linguagem gráfica, seus precursores e sua relação com o design de produto
- Citation:
- Senna, C. E., and F. G. Teixeira, "Rendering: a evolução da linguagem gráfica, seus precursores e sua relação com o design de produto", REVISTA BRASILEIRA DE EXPRESSÃO GRÁFICA, vol. 5, pp. 48 - 68, 2017. copy at www.tinyurl.com/y8uc99dq
Abstract:
This article focuses the evolution of a graphical language, introduced at the start of the twentieth century, namely with the term Rendering, in the USA. The works of Raymond Loewy, Norman Bel Geddes, Henry Dreyfuss and Walter Dorwin Teague between 1930 and 1960 were chosen as subjects of analysis. This article presents an overall view of their projects at the time, knowing that they were pioneers in changing the visuality, construction and presentation of images. As a methodological strategy, our research took the biographies of different authors, their main projects, collaborations and individual image productions into consideration. In carrying out our research, it became clear that precursors of this graphic language were not treated with appropriate consideration in design literature. Even today, when the subject is dealt with, it's often treated lightly, even in specialized biographies.
